a little personality

I like a company with the guts to have a little personality. A talented folk musician and friend of mine, Ed Magusa, recently put out a very good first cd. When I purchased it online (here), this is the confirmation I got:

Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money
can buy.

We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved 'Bon Voyage!' to your package, on its way to you, in
our private CD Baby jet on this day, Thursday, July 6th.

I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as 'Customer of the Year'. We're all
exhausted but can't wait for you to come back to CDBABY.COM!!

Nice spunk. Imagine that, branding that doesn't ingrain in the mind "that company annoys me."